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In a few days our team will relaunch the massive open online course Entrepreneurship 102: What Can You Do For Your Customer?.
Entrepreneurship 102 is part of the MIT Bootcamps MOOCs series on entrepreneurship. Based on the Disciplined Entrepreneurship methodology created by Bill Aulet, this series is also comprised of:
Entrepreneurship 101: Who Is Your Customer?
- Entrepreneurship 103: Show Me the Money
The goal of Entrepreneurship 102 is to tell you that entrepreneurial product design should be a process that is systematic and that there are time-tested tools to make you more effective.
Let us offer you a preview of the course.
The first assignment in Entrepreneurship 102 asks you to describe your product in ten words. Really, no more than ten – just one brief sentence. Can you do that?
And can you do that while also meeting these criteria?
You have not used technical jargon
You have not used business jargon
The product description alludes to the problem you are solving for the customer
The product description alludes to the benefits for the customer
The product description alludes to why this problem is important to solve
The product description alludes to why your solution is superior
The product description can be translated into a foreign language in an equally concise manner
You can say the description out loud to another person and the person can repeat it back to you right away
The product description inspires trust
- This product description gives you excitement and creates a sense of pride
We’d love to hear your descriptions!
Ps. We’ll send the link to Entrepreneurship 102 when it’s live.
Convenience and safety that make your everyday consumption easy.
Good start. But there are many kinds of consumption. So it's still not fully clear what the product message is. Still some way to go, but learning is a journey. Appreciate your post!
Assess your health comprehensively, without needing a doctor.
Actually ... really good!
Social E-commercial Platform guides users to buy wisely.
In a similar vein to the comment made to Tulio, this is a platform for buying what? But I appreciate your post and would love to see your revised product description.
Digital health for those with cognitive diversity
Enticing. But digital health can mean different things, so more clarification and simplicity would be helpful at this point. Also, how else could you say cognitive diversity?
I do appreciate your post and would love to see the next version of your product description.
Thanks, Erdin! Following your comment maybe could be ” Virtual training for those with attention deficit” or ”virtual reality therapy for those with attention deficit”
Empowering and training organisations for free
On-demand fuel delivery to reduce stress and save time
MobileWebpaper : your news ,your choice. Any place ,any time. Stay conected
We are the marketing team that your company needs
Educational ecosystem enabling students to pick careers based on passion